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CEO Message

Fellow Shareholders and Investors

In 2017, Amorepacific focused on the expansion of its major brands in the overseas market. Although the domestic business saw a slowdown of growth amid the uncertain global market caused by economic recession and changing consumer environment, overseas businesses continued its steady growth supported by the notable achievements in the Asian and North American region.

In establishing the framework to improve this year’s performance, Amorepacific will further accelerate its overseas expansion. We will focus on the diversification of our global business by entering new markets including the Middle East, Australia, etc. as well as launching new brands within North America and ASEAN market. In line with this, Amorepacific will also establish the foundation for sustainable growth by executing small yet specific customer-centered service.

Amorepacific is committed to realize its vision as a Great Brand Company by making people all over the world more beautiful with our own beauty that hadn’t existed before. By focusing on these major initiatives, we will turn this vision into reality.

Firstly, we will strive to win the hearts of our customers by introducing innovative products that contain not only superb technology but are also able to inspire our customers.

Secondly, all activities will be centered on our customers and every specific action will be taken to deliver the best customer experience.

Third, we will equip the company with infrastructure and capabilities that befit the era of digital innovation and change the way we work as well.

Even in difficult conditions, Amorepacific has always created the history of the first and the best by focusing on our fundamental mission of changing the world with beauty. With the passion to start a new challenge this year, Amorepacific will continue to make customer-centered efforts in cooperation with beauty partners, clients and suppliers based on our ‘Act Now’ principle. In addition, we will do our best to enhance Amorepacific’s corporate and shareholders’ value.

Thank you.

Suh Kyungbae
Amorepacific Group
CEO and Chairman

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