Skip to main content

News

Amorepacific Group Expands into Oceania

2018-10-18
  • Luxury brand Amorepacific enters both Australia and New Zealand via beauty distribution channel ‘Mecca’
  • Laneige, innisfree and Amorepacific launched since the establishment of Amorepacific Australia and accelerating presence in the Oceania market

Amorepacific Group (Chairman & CEO Suh Kyungbae) launched its luxury brand Amorepacific in both Australia and New Zealand at the same time, expanding its presence in the Oceania market.

Luxury brand Amorepacific, which shares the same name with the company, was released in 44 Mecca Cosmetica offline stores across Australia and New Zealand and 2 online malls on October 3. Even to Mecca, a major beauty distribution channel in Australia, Mecca Cosmetica is known as a store chain mainly visited by consumers of luxury brands.

Amorepacific is showcasing high-end products with the technology of Amorepacific Group, centered around Jangwon No. 3, a new green tea variety cultivated in Jeju Dosun Tea Garden exclusively for the use in skincare. Because of such features, Amorepacific is considered to be a brand with the most optimal conditions to target the Oceania luxury beauty market, where consumers are interested in cosmetics ingredients and the cosmetics consumption per consumer is high. The brand plans to target the customers of Australia and New Zealand through key products such as Time Response Skin Reserve Creme and Vintage Single Extract Essence.

According to the market research agency Euromonitor, the Oceania beauty market is expected to experience a fast growth in the luxury skincare category. In addition, it is known that the Oceania consumers, who prefer healthy skincare and natural-looking makeup due to its climate with strong UV rays, are very interested in luxury skincare.

Amorepacific Group has contemplated entering the Oceania market by analyzing the Oceania cosmetics market and its consumers over the past few years. And Amorepacific Group, which established Amorepacific Australia early this year, launched Langeige in March in Australia’s Sephora and continued to launch innisfree in June and Amorepacific in October, accelerating its entry and expansion into the Oceania market.

Langeige is achieving successful records such as the Lip Sleeping Mask becoming No. 1 in sales in Australia Sephora’s mask category. Langeige also currently sells via New Zealand Sephora’s online mall and plans to expand its customer contact point to New Zealand Sephora’s offline stores next year. On the other hand, innisfree, which opened its No. 1 store in Melbourne, Australia in June this year, is receiving great response with more than 400 local customers waiting in line at the store on the first day of its opening. The brand plans to open 2 more stores in Melbourne alone by the end of this year.

Head of Amorepacific Australia, Caroline Dunlop said, “I am very pleased that we can offer Amorepacific, a brand that combines the beauty philosophy and technology of Amorepacific Group, to customers in Australia and New Zealand,” and added “I hope to deliver the essence of Asian Beauty to many customers in the Oceania market through various brands of Amorepacific Group that are leading the global beauty market trend.”

  • 几家性价比超高的烤肉店 赶紧去试试 2019-06-25
  • 青藏线上的绿色守护者 2019-06-24
  • 忻府区中医下乡进村  为老百姓健康把脉--黄河新闻网 2019-06-24
  • “环广西”红色领骑衫有了新面孔 2019-06-23
  • 40载情定广彩 终练就“国大师” 2019-06-22
  • 你在人民网上公开辱骂爱因斯坦是“极度残脑”,这是不是“客观事实”? 2019-06-22
  • 王朝崩塌!恒大半个月内双线出局 卡帅敲响下课警钟 2019-06-21
  • 秒变迷弟!吴建豪晒与甄子丹合影:偶像给我签名 2019-06-21
  • [微笑]其实很简单就能破这个局:立法禁止通过房地产二次交易获利,炒房就会被杜绝,炒房一旦被杜绝,房价就会受正常供需关系影响波动在合理范围内。 2019-06-20
  • 职务科技成果转化奖金享个税优惠 2019-06-19
  • 安徽加大就业脱贫力度 确保贫困户至少一人就业 2019-06-19
  • 人为某种意识而奋斗是幸福的,获得成绩或成就更幸福。 2019-06-18
  • 孙佩苍旧藏吴作人留欧大作《坐女人像》现西泠春拍 2019-06-17
  • 2017中国(北京)跨国技术转移大会 2019-06-16
  • 习近平致信祝贺人民日报创刊70周年 2019-06-16
  • 江西多乐彩任五最大遗漏数据 2019年127期找生肖图 极速飞艇登录网址 广东36选7预测 双色球开奖分布图 竞彩篮球大小分301 新疆福彩18选7微信群 排列3开机号近10期 浙江快乐12一定牛遗漏 极速快3猜大小天天计划 内蒙古快3开将结果一定牛 陕西11选5遗漏l 尊龙21点 华东15选5浙江风采 15选5开奖号码查询结果