Skip to main content



Amorepacific seeks to share its long-held values of beauty through various publications.

Beyond Flower - Korean Native Plant Book

Amorepacific published <Beyond Flower>, a book about native Korean plants used as cosmetic ingredients with 100 miniature drawings of flowers indigenous to Korea. This illustrated compendium of native Korean plants reveals Amorepacific’s deep affection for plants that has been passed down since the company’s founding. As such, the book is designed to record, preserve, and spread the value of native Korean plants as widely as possible.

To make the book, Amorepacific Museum of Art undertook a miniature-painting project in association with Song Hoon, the first-generation Korean miniaturist. After travelling all over the country to seek out medicinal plants indigenous to Korea, he completed 100 paintings. In February 2015, his works were published as an illustrated book. Each painting depicts the plants’ detailed structures and shapes with a sense of harmony between scientific objectivity and artistic subjectivity that photos seldom deliver.

Beautiful Story of Native Plants in Jeju

In order to facilitate people’s understanding of the native plants of Jeju Island and contribute to their preservation, Amorepacific issued the second edition of <Beautiful Story of Native Plants in Jeju>, after the first edition released in 2012. The latest edition introduced the plant species used as ingredients by Amorepacific as well as 20 other plant species growing in Gotjawal, referred to as the repository of Jeju’s ecosystem. This book holds high artistic value as it presents miniatures of the plant species in addition to information about them and their efficacy in skin care. The book provides the names of all plant species illustrated as well as information about intangible assets of Jeju and plant information provided by the Traditions and Plants of Jeju.

  • 欧阳娜娜登杂志封面,风格大片定格17岁末的青春 2019-02-18
  • По окончании 1-й сессии ВСНП 13-го созыва состоялась встреча премьера Госсовета КНР Ли Кэцяна с журналистами 2019-02-17
  • 湖北日报网-关于我们 2019-02-17
  • 太行“天路”变身“脱贫路” 2019-02-16
  • 澳大利亚迎战高卢雄鸡!球迷疯狂造势 2019-02-15
  • 皮齐:全队状态不好失利情理之中 下场必须改变战术 2019-02-14
  • 为学生减负 小学数学实验浓缩58节课 2019-02-13
  • 新闻出版、“扫黄打非”部门联合开展网络文学专项整治 2019-02-12
  • 真正的皇家御用:清代皇帝为何偏爱这种瓷器(图) 2019-02-11
  • 家业也是事业的一个分子,事业有成何愁家业失去 2019-02-11
  • 11岁男孩赌气出走:要让家人付出代价 后悔一辈子 2019-02-10
  • 明德门遗址保护工程启动 唐长安城第一门将重见天日 2019-02-10
  • Windows10新版17692发布-热门标签-华商网数码 2019-02-09
  • 【学习时刻·经济实说②】管清友:中央经济工作会议的十大亮点 2019-02-08
  • 女大学生“裸条”借贷背后:牌照未至 巨头已各占山头 2019-02-08
  • 867| 503| 863| 447| 852| 507| 128| 239| 900| 751|